Digital Marketing Foundations for Shopify Dropshipping
๐ Why Social Media Matters More Than Ever
You’ve built your store, added products, and even integrated with marketplaces โ but if no one sees it, you wonโt make sales. Thatโs where social media comes in.
Platforms like Instagram, Facebook, and TikTok are where your audience already spends their time. Whether youโre selling to the US or Europe, this is your most powerful (and affordable) way to:
- Build brand awareness
- Drive traffic to your store
- Engage directly with your audience
- Launch highly targeted ads
- Scale using influencers and UGC
๐งฉ Step 1: Set Up Your Social Media Business Profiles
โ Instagram Business Account
- Download the Instagram app
- Create a new account using your brand name
- Go to Settings > Account > Switch to Professional Account
- Choose a relevant category (e.g., Shopping & Retail)
- Connect your Facebook page
โ Facebook Business Page
- Visit https://business.facebook.com
- Create a Facebook Page with your brand name
- Add logo, cover image, store link, and About info
- Link it to your Instagram account
โ TikTok Business Account (optional but powerful)
- Download TikTok and create an account
- Go to Settings > Manage Account > Switch to Business Account
- Select a niche category
- Add store URL in bio (once eligible)
๐ก Keep branding consistent: same logo, color scheme, bio tone, and contact email across platforms.
๐จ Step 2: Optimize Your Profiles for Brand Identity
| Element | Tips |
|---|---|
| ๐ผ๏ธ Profile Image | Use your logo or icon |
| ๐ Bio Link | Add store URL or Linktree |
| ๐ Bio Text | Short, niche-targeted line (e.g., โEco products for modern homes ๐ฑ |
| ๐ CTA Button | Enable โShop Nowโ or โContact Usโ |
๐ก Use tools like Linktree or Later.bio to direct traffic to your product categories, offers, or email signup.
๐ Step 3: Plan Your First Content Strategy
You donโt need to post every day โ but consistency matters.
3-Post Starter Plan (Weekly)
| Post Type | Purpose |
|---|---|
| ๐ธ Product Highlight | Showcase key benefits with clean visuals |
| ๐ฅ Reel or Short Video | Show product in use, unboxing, or reaction |
| ๐ฌ Social Proof / Story | Share testimonials, founder story, or UGC |
๐ก Use Canva, CapCut, or InShot to design and edit your posts and videos.
๐ Step 4: Install Meta Pixel & Connect Shopify
To run effective Facebook and Instagram ads, you need to track user behavior.
Steps to Install Facebook Pixel:
- Go to Facebook Events Manager
- Click Connect Data Sources > Web > Facebook Pixel
- Name your pixel and get your Pixel ID
- In Shopify:
- Go to Online Store > Preferences
- Paste the Pixel ID under Facebook Pixel
โ This tracks add-to-carts, purchases, and enables remarketing.
๐ณ Step 5: Create Your Meta Ads Account
- Go to Facebook Business Manager
- Create a Business Account
- Add your Facebook Page and Instagram
- Go to Ads Manager > Set Up Payment Info
Optional: Connect Shopify via Facebook Channel App
- Sync your catalog
- Set up Facebook Shop and Instagram Shopping tabs
๐ง Pro Tips for Early Growth
- ๐ฅ Reels > Images: Video content performs better across all platforms
- ๐งช Test different hooks like โBefore vs After,โ โProblem/Solution,โ or โTikTok Made Me Buy Itโ
- ๐ฒ Engage daily โ reply to every comment and DM
- ๐ Use local hashtags to target regions (e.g., #EcoGermany, #USPetParents)
๐งฐ Tools to Make It Easier
| Tool | Use |
|---|---|
| Canva | Content design templates |
| Later / Buffer | Schedule posts |
| Linktree | Bio link with multiple options |
| CapCut / InShot | Reels & TikTok editing |
| Meta Business Suite | Manage messages, comments, ads in one place |
โ Social Media Launch Checklist
- Instagram Business account created and linked
- Facebook Page set up and optimized
- Meta Pixel installed on Shopify
- Content plan ready (3โ5 initial posts)
- Basic branding (logo, bio, store link) consistent across platforms
- Ads Manager account set up
๐ฏ Youโre now ready to start building awareness and preparing to run your first ads.
Need help ? Contact Us info@salpersfirst.ch or visit salpersfirst.ch
๐ฎ Coming Next: Facebook & Instagram Ads โ How to Launch Your First Campaign
In Blog 10, weโll guide you through:
- Creating your first Facebook/Instagram ad campaign
- Choosing the right campaign objective (traffic vs. conversions)
- Building a custom audience
- Writing scroll-stopping ad copy and choosing creatives
- Analyzing results and optimizing for ROI
๐ฉ Follow us on [Instagram] & [Facebook] to get notified the moment it goes live!
