Influencer Marketing

UGC Campaigns for Your Shopify Store

🚀 Why Influencers & UGC Matter

In a world flooded with ads, authenticity wins. UGC and micro-influencer content:

Feels real, not staged
Builds social proof (especially for new stores)
Works amazingly in ads (especially on Instagram & TikTok)
Costs a fraction of traditional media

UGC + Dropshipping = trust at scale — and people are more likely to buy what they see real people using.

🧠 Step 1: Define Your Influencer Strategy

First, decide your goals:

🛒 Drive direct sales
🎥 Get video content for ads (Reels, TikToks)
📸 Build social proof and brand trust

Influencer Types to Consider:

Type	Follower Count	Best For
Nano	1k–10k	High engagement, very affordable
Micro	10k–50k	Great content, decent reach
Mid-Tier	50k–250k	Sales, conversions, partnerships

💡 Start with Nano and Micro — they’re cheaper, highly trusted, and easier to close.

🔎 Step 2: Find the Right Influencers for Your Niche

Tools to Use:

Platform	Use
TikTok Creator Marketplace	Find creators by niche, region, engagement
Instagram Search	Hashtags like #petreview #ecohaul #unboxing
Heepsy / Modash	Paid influencer discovery by country, niche
Collabstr	Marketplace for buying UGC & influencer promos

What to Look For:

2–5%+ engagement rate
Content quality (lighting, camera, speaking)
Similar audience to your target market (EU or US)
Existing brand collabs (not spammy)

💌 Step 3: Outreach — How to Contact Influencers (With Template)

DM or Email Template:

Hi [Name],

I love your content — especially your posts about [relevant theme].

I run a new Shopify brand called [Brand Name], and we’re looking to collab with awesome creators like you. Would you be open to receiving a free product to try (no strings attached)?

If you like it, we’d love to repost your content and credit you fully.

Let me know, and I’ll send more details! 🙌

Cheers,
[Your Name]

💡 Keep it casual, friendly, and short. Build a relationship — don’t pitch like a robot.

📦 Step 4: Offer the Right Incentive

Options for compensation:

🆓 Free Product Only (great for nano/micro)
💸 Flat Fee (agree on price for 1–2 posts)
💰 Affiliate Commission (via tools like GoAffPro or Shopify Collabs)

You can even combine:

“Free product + 20% commission per sale + repost to 30k+ audience”

🎥 Step 5: What Content Should You Ask For?

Top-Performing UGC Formats:

Unboxing Video (first impressions)
Product Demo (show how it works)
“TikTok Made Me Buy It” Style
Problem/Solution Hook
Before/After transformation (if relevant)

Let creators be themselves — don’t over-script. Authentic content performs best.

🧰 Step 6: Use UGC in Your Ads & Store

Repurpose influencer content:

💬 Product pages: Add UGC as social proof
🛒 Homepage: Create “As seen on” section
📈 Ads: Use short UGC clips in Reels, TikTok Ads, or Meta Ads
📧 Email marketing: Add a “See what real people are saying” section

💡 Use apps like:

Loox or Judge.me (for video reviews)
Vajro (mobile apps with UGC sections)
ReelUp (TikTok-style UGC feed on your site)

🔐 Step 7: Legal & Usage Rights

When repurposing influencer content, get permission in writing to use it in ads or your store.

📝 Use a basic UGC licensing agreement with:

Right to reuse on website, ads, emails
Credit terms (e.g., tagged or not)
Duration of use (e.g., 12 months)

Apps like Billo and Trend.io handle licensing automatically when you buy UGC.

✅ Influencer & UGC Campaign Checklist

5–10 micro-influencers shortlisted by niche and region
Outreach messages sent with clear value
At least 2–3 agree to create UGC in exchange for product
Content reviewed and licensed for use
UGC added to product pages and ad campaigns
Influencer campaigns tracked via discount code or affiliate link

🎯 This is one of the most cost-effective ways to grow trust and boost conversions.

Need help ? Contact Us info@salpersfirst.ch or visit salpersfirst.ch

🔮 Coming Next: Google Ads for Shopify Dropshipping

In next Blog, you’ll learn:

How to set up Google Shopping Ads with Shopify
Creating a Google Merchant Center feed
Local targeting for Europe and the US
Tracking conversions and scaling smartly

📩 Follow us on Instagram or subscribe to stay updated as we move into omnichannel marketing!