Google Ads for Shopify Store

A Beginner’s Guide to Google Shopping

🚀 Why Use Google Ads for Dropshipping?

Unlike Facebook where you “interrupt” a feed, Google Ads shows your product to people who are already searching for it.

Benefits:

📦 High intent traffic (ready to buy)
🛍️ Access to Google Shopping tab (prime retail space)
🌍 Geo-targeting by country or language
🔁 Retargeting and brand awareness
💳 Pay-per-click (you only pay if someone clicks)

🧰 Step 1: Create Your Google Ads & Merchant Center Accounts

Go to ads.google.com and create a Google Ads account
Go to merchants.google.com to create a Google Merchant Center (GMC) account

💡 Use the same Gmail address for both for easier integration.

🛒 Step 2: Set Up Google Shopping Feed from Shopify

Use the “Google & YouTube” app by Shopify to:

Automatically sync your products to GMC
Map your product titles, descriptions, images, prices, and stock

Setup Process:

Install the Google & YouTube app in Shopify
Connect your Google Ads and Merchant Center
Select country of sale (e.g., United States, Germany, UK)
Choose product collections to sync
Set up shipping info (e.g., free shipping for EU orders over €50)

✅ Shopify will automatically generate your product feed XML and keep it synced.

🏷️ Step 3: Optimize Product Feed for Google

Google pulls from your product listings, so make sure:

Field	Optimization Tip
Title	Start with keyword + main benefit (e.g., “Eco Bamboo Cutlery Set – Reusable, Travel-Ready”)
Description	Use keyword variations + benefits (structured, easy to read)
Image	Clean, high-resolution, white background
Price	Match Shopify price, show tax-inclusive if needed (for EU)
GTIN / MPN	Optional but adds credibility if using branded products

💡 Google prefers structured product info. Don’t leave titles vague or overly branded.

📊 Step 4: Launch Your First Shopping Campaign

In Google Ads:

Click + Campaign > Sales > Shopping
Choose your linked Merchant Center + Country
Set your budget (start with $10–$20/day)
Choose Standard Shopping (not Smart) for more control
Set manual CPC if possible (optional for beginners)

Targeting:

Target one country per campaign (e.g., USA or Germany)
Segment product groups if needed (Best Sellers, Pet Accessories, etc.)

🌍 Step 5: Configure Country-Specific Settings (EU & US)

For EU:

Enable VAT-inclusive pricing in feed
Add languages as needed (German, French, Spanish)
Localize descriptions via Translate & Adapt app

For US:

Ensure accurate shipping costs and delivery estimates
Add free returns info if available

💡 If you sell to both markets, create separate campaigns for each region.

🔁 Step 6: Track Conversions and ROI

Install Conversion Tracking:

In Google Ads, go to Tools > Conversions
Set up a purchase conversion event
Add the tracking tag to Shopify via:
- Shopify’s built-in Google & YouTube app, or
- Manually in Settings > Checkout > Additional Scripts

📈 Check conversion rate, CPC, ROAS, and product-level performance

🎯 Step 7: Optimization Tips

Problem	Fix
Low CTR	Improve product titles, use better images
High CPC	Use negative keywords (e.g., “free,” “Amazon”)
No conversions	Optimize landing page (trust, price, shipping clarity)
Product disapproved	Check image size, GTIN, or shipping mismatch

💡 Don’t edit feed manually in GMC — always update via Shopify!

🧠 Bonus: Use Retargeting with Google Display Network

Once you have traffic, set up a Display Remarketing Campaign:

Targets past visitors who didn’t convert
Shows image ads across Google’s partner sites

Works well for:

Abandoned carts
Viewed product but didn’t buy
General brand reinforcement

✅ Google Ads Setup Checklist

Google Ads & Merchant Center accounts created
Google & YouTube app connected to Shopify
Product feed optimized and approved
Campaign created (Shopping, standard)
Conversions tracked via tag or integration
Separate campaigns for US and EU (if applicable)
Budget and bid strategy selected

🎯 With Shopping Ads, Google brings you ready-to-buy customers — don’t miss out.

Need help ? Contact Us info@salpersfirst.ch or visit salpersfirst.ch

🔮 Coming Next: Customer Service, Returns & Scaling Systems

In Next Blog, we’ll show you how to:

Set up a helpdesk for email/chat support
Handle refunds and returns efficiently
Use auto-reply flows and templates
Build systems to scale operations without burnout

📩 Stay tuned or follow us on Instagram to get notified when it goes live!