Email Marketing & Klaviyo Setup for Shopify

🚀 Why Email Marketing Is Crucial for Dropshipping

While paid ads drive traffic, email marketing drives profit. With the right flows and audience segments, you can:

Recover abandoned carts
Welcome new subscribers and first-time buyers
Upsell, cross-sell, and re-engage old customers
Build brand loyalty without spending more on ads

Klaviyo integrates directly with Shopify, giving you:

Smart customer segmentation
Pre-built automation flows
Real-time sales tracking
GDPR-ready options for EU users

🛠 Step 1: Install Klaviyo & Connect to Shopify

Setup Steps:

Go to Klaviyo.com and create a free account
In Shopify:
- Go to Apps > Add App
- Search for “Klaviyo” and click Install
Connect your store and sync historical data
Sync lists and check customer tags

✅ Klaviyo will auto-import:

Past orders
Email opt-ins
Checkout activity
Site browsing behavior (if pixel enabled)

🧩 Step 2: Set Up Your First Email Flows (Automation)

Here are must-have flows to start with:

🔁 1. Abandoned Cart Flow (High ROI)

Triggered when a user adds to cart but doesn’t complete purchase.

Email 1 (after 1 hour): “Oops, did something go wrong?”
Email 2 (after 12–24 hrs): “Still thinking it over?” (include product image)
Email 3 (after 48 hrs): “Here’s 10% off — but only for 24 hours!”

✅ Personalize with product names, images, and cart links
✅ Works great across EU/US with local shipping reassurance

✨ 2. Welcome Series (Convert subscribers into buyers)

Triggered when someone joins your list via popup or checkout.

Email 1: Welcome message + brand story
Email 2: Bestsellers + benefits
Email 3: Social proof + limited-time discount

💡 Add regional hooks:
“Join 2,000+ eco-shoppers in Germany” or “Fast US shipping from our California warehouse”

🎉 3. Post-Purchase Thank You + Review Request

Triggered after order is fulfilled.

Email 1: Order confirmation + delivery timeframe
Email 2 (3–5 days after delivery): Ask for review + suggest related product
Email 3: Invite to follow you on Instagram/Facebook

📋 Step 3: Design Emails That Convert

Use Klaviyo’s drag-and-drop email builder to create beautiful emails that match your brand.

Best Practices:

Use consistent colors, fonts, and logo
Keep mobile layout first (60–70% open on phones)
Add clear CTA buttons (e.g., “View Your Cart” or “Shop Now”)
Include unsubscribe link (mandatory for GDPR)

🧰 Optional tools:

Canva for banner images
Unsplash or your product photos for hero sections

💬 Step 4: Build Your Email List the Smart Way

Add Signup Forms:

Homepage popup
Exit-intent popup
Footer form
Product page embed

Offer a Lead Magnet:

10% off first order
Free shipping over €50
Free “eco tips” PDF or product usage guide

💡 Use Klaviyo Forms or Justuno / Privy (for advanced targeting)

🌍 Step 5: Segment by Region, Behavior & Purchase Intent

Segmentation helps you send personalized emails that convert better.

Smart Segments to Create:

Segment	Criteria
🇺🇸 US Buyers	Shipping Country = US
🇪🇺 EU Visitors	Shipping Country = Germany, France, etc.
🛒 Cart Abandoners	Started Checkout, No Purchase
💸 High-Value Customers	2+ Orders OR Spent > $100
💤 Inactive Users	No opens/clicks in 90 days

✅ Send regional promotions (e.g., VAT-free shipping for EU) or restock alerts based on past views.

⚖️ GDPR & Compliance (For European Markets)

For EU visitors, ensure you:

Use double opt-in
Include clear consent language in popups
Have a Privacy Policy linked in all forms

✅ Klaviyo is GDPR-compliant and allows region-specific form display.

📊 Step 6: Track Performance

Key metrics to monitor:

Metric	Benchmark
Open Rate	30–40% for flows, 20% for campaigns
Click Rate	2–5%
Revenue per Recipient	$0.50–$2.00
Unsubscribe Rate	< 0.3%

Klaviyo dashboards show attributed revenue, making ROI tracking easy.

✅ Email Marketing Launch Checklist

Klaviyo connected and synced with Shopify

Abandoned Cart Flow activated

Welcome Flow created for new signups

Popups or lead capture forms enabled

Segments for US, EU, and Cart Abandoners created

Designs match your brand identity

GDPR consent enabled for EU visitors

🎯 Email marketing isn’t just about campaigns — it’s about automation that runs 24/7 to bring in sales.

Need help ? Contact Us info@salpersfirst.ch or visit salpersfirst.ch

🔮 Coming Next: Influencer Marketing & UGC Campaigns

In next blog, we’ll show you:

How to find the right micro-influencers
Use TikTok Creator Marketplace or Instagram Collabs
Get user-generated content (UGC) to use in ads
Automate influencer outreach and agreements

📩 Stay tuned or follow us on Instagram for more Shopify growth strategies!